New toys… sweet.
We just signed a deal with Shocker Toys to make “Mallows” of characters from our shows including Soul Eater, Fullmetal Alchemist: Brotherhood, Dragon Ball Z and One Piece.
Mallows is a new toy line created by Shocker Toys and comprised of 5” marshmallow themed figures. The figures feature up to 10 points of movement and up to 7 interchangeable parts. Mallows are available themed or in blank, black or white, do-it-yourself versions.
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I think our desks here at FUNimation are gonna get a little more crowded in the near future. 
What characters do you want to see on a Mallow? If I could get attachable antlers, I’d want a Tony Chopper. And since they have interchangeable parts, maybe I could make a Soul Eater Evans with an automail arm.
Read the press release after the fold for more details.
FUNimation Entertainment Awards Multi-Series Toy License To Shocker Toys
Flower Mound, TX – February 10, 2010 - FUNimation Entertainment today announced the signing of multi-year, national licensing agreements with toy manufacturer Shocker Toys LLP, now a toy licensee for several high-profile action-adventure anime properties including Soul Eater, Fullmetal Alchemist: Brotherhood, Dragon Ball Z and One Piece.
Shocker Toys has the rights to develop, manufacture, market and sell designer figures called “Mallows” based on characters from the four series. Mallows is a new toy line created by Shocker Toys and comprised of 5” marshmallow themed figures. The figures feature up to 10 points of movement and up to 7 interchangeable parts. Mallows are available themed or in blank, black or white, do-it-yourself versions.
Attendees of American International Toy Fair in New York City at the Jacob Javits Convention Center, February 14-17, can see like figures on display at the Shocker Toys booth (#4924) located in the new Action Figure aisle in the lower level of the Javits Center.
The company expects to begin production on the figures this year.
“We look forward to Shocker Toys bringing these series into the homes of fans and collectors in a fun, new way,” said Adam Zehner, Director of Licensing and Acquisitions at FUNimation Entertainment. “We can’t wait to see how our characters will be translated into the unique Mallow style.”
“We are very pleased to be working with Funimation to bring their great titles into a new Funimation series Mallow toy line for their dedicated fans,” said Geoff Beckett, CEO. “Our new Mallow collectibles will have great options for playing, trading or displaying and some new features that your other toys don’t have.”
About Shocker Toys, LLP.
New Jersey based Shocker Toys, LLP current roster includes Indie Spotlight 6″ scale independent comic book action figures, Who Wants to be a Superhero figures and 5″ Mallows
For more product and licensing information visit the Company’s website: http://www.shockertoys.com
About FUNimation Entertainment
FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation, is the leading company for home video sales of Japanese animation in the United States. FUNimation has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. For more information about FUNimation Entertainment and its brands, visit www.funimation.com.
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27 Responses to “New toys… sweet.”
Soundmonkey44 on February 15th, 2010 at 10:46 pm says:
I would Love a Mallow of Eruka Frog from Soul Eater! Please Funi!
John on February 21st, 2010 at 11:16 pm says:
With all the sweet One Piece stuff released in Japan I can’t possibly see myself wasting money on this stuff. Call me when they release some actual action figures.
